Case Studies

Real results from Dubai clinics using Bertos to capture more patients and grow their practice

Marina Dental Clinic Increases After-Hours Bookings by 156%

Dental Dubai Marina WhatsApp
156%
More After-Hours Bookings
2.3s
Avg. Response Time
47
New Patients/Month

The Challenge

Marina Dental Clinic, a premium dental practice in Dubai Marina, was struggling with a common problem: their reception team could only answer inquiries during clinic hours (9 AM - 6 PM). With many of their target patients — busy professionals and expats — searching for dental services in the evenings and weekends, they were losing potential high-value patients to competitors who responded faster.

Their Google Analytics showed 67% of website traffic came after 6 PM, but their booking conversion rate during those hours was near zero.

The Solution

Bertos implemented a bilingual AI assistant on WhatsApp that could:

  • Answer common questions about services, pricing, and insurance acceptance in Arabic and English
  • Qualify patients by understanding their dental needs
  • Book appointments directly into the clinic's calendar
  • Hand off complex cases to the reception team with full context

The Results

Within 90 days of implementing Bertos, Marina Dental Clinic saw dramatic improvements across all patient acquisition metrics. The AI assistant handled over 340 conversations in the first month alone, with 78% occurring outside business hours.

"We were skeptical at first — would patients really want to talk to an AI? But the results speak for themselves. We're now booking patients at 11 PM on a Friday night. That simply wasn't possible before."

— Dr. Ahmad, Founder, Marina Dental Clinic

Radiance Aesthetics Reduces Response Time from 4 Hours to 8 Seconds

Aesthetics DIFC Instagram + WhatsApp
8 sec
New Response Time
89%
Lead Capture Rate
AED 127K
Monthly Revenue Increase

The Challenge

Radiance Aesthetics, a luxury aesthetic clinic in DIFC, was generating significant interest through Instagram — their posts and reels regularly received hundreds of DMs asking about Botox, fillers, and skin treatments. However, their small admin team could only check DMs 2-3 times per day, resulting in an average response time of 4 hours.

Industry research showed that aesthetic patients typically message 3-4 clinics simultaneously and book with whoever responds first. Radiance was losing potential patients worth AED 5,000-15,000 each simply because competitors responded faster.

The Solution

Bertos deployed an AI assistant across both Instagram DMs and WhatsApp that was specifically trained on aesthetic treatments, pricing, and the clinic's unique selling points. The AI could:

  • Instantly respond to treatment inquiries with personalized information
  • Share before/after photos and treatment details
  • Handle price-sensitive conversations with appropriate positioning
  • Book consultations and send appointment confirmations

The Results

The impact was immediate and measurable. In the first week, the clinic noticed they were converting inquiries that would have previously gone cold. By month three, they had added AED 127,000 in monthly revenue directly attributable to faster response times.

"Our competitors have bigger marketing budgets than us. But now we win because we respond in seconds, not hours. The AI pays for itself many times over every single month."

— Sarah K., Clinic Manager, Radiance Aesthetics

Pearl Dental Group Scales Patient Communication Across 3 Locations

Dental Multi-Location JLT, Business Bay, Jumeirah
3
Locations Unified
40%
Reduction in Admin Calls
4.9★
Patient Satisfaction

The Challenge

Pearl Dental Group operates three dental clinics across Dubai — in JLT, Business Bay, and Jumeirah. Each location had its own WhatsApp number and reception team, leading to inconsistent patient experiences, different response times, and difficulty tracking inquiries across the group.

The management team wanted to standardize patient communication while reducing the administrative burden on their reception staff, who were spending 3-4 hours daily just answering repetitive WhatsApp messages.

The Solution

Bertos created a unified AI assistant that could intelligently route patients to the appropriate location based on their preferences and the services they needed. The system:

  • Identified which location was most convenient for each patient
  • Maintained consistent brand voice and service information across all locations
  • Synced with each clinic's individual calendar for accurate availability
  • Provided centralized reporting for group-level insights

The Results

Within 60 days, Pearl Dental Group saw a 40% reduction in routine admin calls, freeing up reception staff to focus on in-clinic patient experience. The consistent AI responses also improved their Google review scores, with patients frequently mentioning the "quick and helpful" communication.

"Managing patient communication across three clinics used to be a nightmare. Now it's completely automated, and our team can focus on what matters — taking care of patients when they walk through the door."

— Mohammed R., Operations Director, Pearl Dental Group

Smile Design Studio Captures 73% of After-Hours Arabic Inquiries

Dental Arabic-First Al Barsha
73%
Arabic Inquiry Conversion
2x
Emirati Patient Bookings
91%
Patient Satisfaction

The Challenge

Smile Design Studio in Al Barsha serves a predominantly Arabic-speaking patient base, including many Emirati families and residents from neighboring GCC countries. Their challenge was unique: while most AI solutions worked well in English, they struggled to find one that could handle conversational Arabic — including Gulf dialect variations.

Their reception team included only one Arabic-speaking staff member, creating a bottleneck for Arabic inquiries, especially during peak hours and after the clinic closed.

The Solution

Bertos developed a custom Arabic-first AI assistant that was specifically trained on Gulf Arabic patterns, cultural communication norms, and Islamic calendar considerations (such as Ramadan timing adjustments). The assistant could:

  • Communicate naturally in both Modern Standard Arabic and Gulf dialect
  • Understand and respond appropriately to common Arabic expressions and greetings
  • Handle family appointment bookings (common in Arabic culture)
  • Seamlessly switch between Arabic and English mid-conversation

The Results

The clinic saw a 2x increase in bookings from Emirati patients within three months. More importantly, patient feedback highlighted that the AI "felt natural" and "understood what we needed" — a critical success factor for Arabic-speaking patients who had previously felt underserved by technology.

"Finally, an AI that speaks to our patients the way we would. Our Emirati patients especially appreciate being able to communicate in Arabic at any time. It's made a real difference to our practice."

— Dr. Fatima A., Owner, Smile Design Studio

Glow Skin Clinic Converts Instagram Followers into AED 89K Monthly Revenue

Aesthetics Instagram Downtown Dubai
AED 89K
New Monthly Revenue
312
DMs Handled/Month
34%
DM to Booking Rate

The Challenge

Glow Skin Clinic had built an impressive Instagram following of 45,000+ through consistent content about skincare, treatments, and results. However, they were struggling to convert this social media success into actual clinic bookings. Their DMs were flooded with inquiries — over 50 per day — but their small team could only respond to a fraction of them.

Analysis showed that 80% of their DMs went unanswered for more than 24 hours, by which time patients had typically booked elsewhere or lost interest.

The Solution

Bertos implemented an Instagram-specialized AI assistant that was trained on aesthetic treatments and optimized for the visual, conversational nature of Instagram DMs. The assistant could:

  • Respond instantly to DMs triggered by story mentions, post comments, and direct messages
  • Share relevant treatment information with appropriate imagery
  • Handle price objections and competitor comparisons professionally
  • Move conversations to WhatsApp for detailed consultations and bookings

The Results

Within 90 days, Glow Skin Clinic transformed their Instagram from a brand-building channel into a genuine revenue driver. Their DM-to-booking conversion rate jumped from 8% to 34%, directly adding AED 89,000 in monthly revenue from a channel they were previously underutilizing.

"We spent years building our Instagram following but couldn't figure out how to monetize it properly. Bertos solved that problem in weeks. Now every DM is a potential booking, and we actually capture them."

— Layla M., Founder, Glow Skin Clinic

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